Distinct Types To Design a Logo
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In our daily routine of life, we saw a lot of logos but we never give it a thought. Logos are everywhere but most of the time we
don’t even notice them. But we see them on a cup of tea, on our bike or car
when we drive for work, and on our laptops, mobile phones.
When you start your business or your own brand, you
also need a logo. It’s the really important question what type of logo design you
should choose?
The answer to the question is the type of logo you
choose is an essential part of how your business is recognized.
There are different types of logos let's discuss
them one by one.
Distinct types to
design a logo
There is a total of seven types to design a logo are as follows:
- Wordmark (Text)
- Monogram logo or letter-mark
- Pictorial mark
- Abstract logo mark
- A Mascot logo
- Combination mark
- Emblems
A wordmark logo is very simple yet very elegant and easy to remember. It's best for those
company names which are very exclusive. Wordmark or text logos are font-based a focal point on business name lone.
Google logo is one of the best examples of wordmark logos.
It’s very classy and memorable. There are other many brands like Yahoo, Pinterest that fairly use simple logo designs for their company name.
Text-based logos are the best choice for smaller companies
who have just freshly started their business.
Advantages
- It is very simple
- Easily memorized
- Outstanding choice for a small brand
Disadvantages
- Not work for long brand names
- Need to upgrade font style to follow the trend
2. Monogram logos
Monogram or letter mark logos are similar to the wordmark
logo. They are made up of text but emphasize the first letter of the company’s
name.
The best example of a monogram logo is “IBM”. “IBM” makes a much snappy and more
condensed logo than “international
business machine”. Lettermark is a fine way to decrease your brand's name
to a contraction.
A monogram logo is apparently more understandable than a logotype. You probably prefer to pronounce HBO as HBO rather than “Home Box
Office”. The monogram is the obvious choice for your brand.
Advantages
- If your company has a long name or multiple names it’s the best choice.
- Looks elegant and professional
- Upgradeable
- Easy to memorable
Disadvantages
- Difficult to recognize in a crowd if you are new in the market it’s really hard to be recognized.
3. Pictorial mark
As we
listen from starting, a single picture is more worth than thousands of words.
Similarly, the vision you choose for your company has more glorious, unique, and amazing. A symbol or icon that clearly
illustrates an image or represents a specific brand or company is called a pictorial mark or brandmark.
Think about the Starbucks logo how outstanding it
is, just a simple mermaid drawing is still very memorable. It’s very challenging
for a new company to exploit a brandmark completely. So, choose a brandmark
very wisely.
Advantages
·
Deliver ideas
clearly with help of symbols.
·
It is recognizable
if your brand is very famous.
Disadvantages
·
Not the best
option if your brand is not recognizable.
4. Abstract logo mark
The abstract logo mark uses a combination of visual
and typography together. This type of logo is used when you want to use the image
as the logo but don’t want to restraint by precise representation.
The best example for the abstract logo is the “famous”,
Nike and Pepsi logo.
Advantage
- It’s very unique
- Easily to recognized and memorable
Disadvantages
- Not the best option for new companies.
5. Mascot logo
A type of logo that illustrates a single
character that characterizes your company is called mascots. Just think of them as
a representative for your company. The world-famous “KFC” logo is the best example of a mascot logo. Mostly, gaming and
supports platforms prefer mascot logo designs.
Advantages
- It is friendly and fun to be used.
- Memorable and unique
- It can be used in different ways.
Disadvantages
- It’s really hard to replace a character.
- It cannot be used for those brands who want to deliver a professional massage.
Combination mark logos are very complicated because it
takes a lot more time and effort to create them efficiently. It is a combined mixture of wordmark or lettermark
and pictorial, abstract, or mascots logo. Mostly, the text is placed inside the picture
of the logo or beside the image of the logo. Some designers place the text down the
image of the logo. Here is some example as follows.
Advantages
- It gives you complete freedom to be as innovative as you want.
- Best choice for new business.
- it can be editable for the long term.
- It looked overloaded because it used a lot of other types of logos to design.
A type of logo that contains text inside a symbol or
icon of the logo. Emblem logos are very
inflexible because it cannot be separable when it is created. This kind of
logo gives you a conventional appearance.
Advantages
·
It gives a
classical look to your brand.
Disadvantages
·
It looks really
bad when reducing the size of the logo.
Conclusion
You need to choose the best suitable type of logo
for your business, brand, or company. A logo represents your brand identity.
Once you choose the type of logo, you can select the best color scheme and font size
details for your logo identity.
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